A3 Book section, Chapters in research books
Brand Packaging as Visual Cue in a Service Environment (2015)


Kauppinen-Räisänen, H., & Uusitalo, O. (2015). Brand Packaging as Visual Cue in a Service Environment. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School : Service Marketing and Management for the Future (pp. 379-396). Hanken School of Economics. http://hdl.handle.net/10138/156531


JYU authors or editors


Publication details

All authors or editorsKauppinen-Räisänen, Hannele; Uusitalo, Outi

Parent publicationThe Nordic School : Service Marketing and Management for the Future

Parent publication editorsGummerus, Johanna; von Koskull, Catharina

ISBN978-952-232-284-5

Publication year2015

Pages range379-396

Number of pages in the book500

PublisherHanken School of Economics

Place of PublicationHelsinki

Publication countryFinland

Publication languageFinnish

Persistent website addresshttp://hdl.handle.net/10138/156531

Publication open accessOther way freely accessible online

Publication channel open access


Keywordsbrandspackaging materialvisualitybranding

Free keywordsbrand packaging; service environments


Contributing organizations

Other organizations:


Ministry reportingYes

Reporting Year2015

JUFO rating0


Last updated on 2023-06-02 at 14:00