A3 Book section, Chapters in research books
Brand Packaging as Visual Cue in a Service Environment (2015)
Kauppinen-Räisänen, H., & Uusitalo, O. (2015). Brand Packaging as Visual Cue in a Service Environment. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School : Service Marketing and Management for the Future (pp. 379-396). Hanken School of Economics. http://hdl.handle.net/10138/156531
JYU authors or editors
Publication details
All authors or editors: Kauppinen-Räisänen, Hannele; Uusitalo, Outi
Parent publication: The Nordic School : Service Marketing and Management for the Future
Parent publication editors: Gummerus, Johanna; von Koskull, Catharina
ISBN: 978-952-232-284-5
Publication year: 2015
Pages range: 379-396
Number of pages in the book: 500
Publisher: Hanken School of Economics
Place of Publication: Helsinki
Publication country: Finland
Publication language: Finnish
Persistent website address: http://hdl.handle.net/10138/156531
Publication open access: Other way freely accessible online
Publication channel open access:
Keywords: brands; packaging material; visuality; branding
Free keywords: brand packaging; service environments
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2015
JUFO rating: 0