A1 Journal article (refereed)
Industrial branding in the digital age (2015)

Lipiäinen, H., & Karjaluoto, H. (2015). Industrial branding in the digital age. Journal of Business and Industrial Marketing, 30(6), 733-741. https://doi.org/10.1108/JBIM-04-2013-0089(external link)

JYU authors or editors

Publication details

All authors or editors: Lipiäinen, Heini; Karjaluoto, Heikki

Journal or series: Journal of Business and Industrial Marketing

ISSN: 0885-8624

eISSN: 2052-1189

Publication year: 2015

Volume: 30

Issue number: 6

Pages range: 733-741

Publisher: Emerald Group Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/JBIM-04-2013-0089(external link)

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/46518(external link)

Keywords: social media

Free keywords: I-branding; industrial brand; industrial branding

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2015

JUFO rating: 1