A1 Journal article (refereed)
The role of digital channels in industrial marketing communications (2015)


Karjaluoto, H., Mustonen, N., & Ulkuniemi, P. (2015). The role of digital channels in industrial marketing communications. Journal of Business and Industrial Marketing, 30(6), 703-710. https://doi.org/10.1108/JBIM-04-2013-0092


JYU authors or editors


Publication details

All authors or editors: Karjaluoto, Heikki; Mustonen, Nora; Ulkuniemi, Pauliina

Journal or series: Journal of Business and Industrial Marketing

ISSN: 0885-8624

eISSN: 2052-1189

Publication year: 2015

Volume: 30

Issue number: 6

Pages range: 703-710

Publisher: Emerald Group Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/JBIM-04-2013-0092

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/48164


Keywords: branding; marketing channels; social media

Free keywords: case studies; digital marketing communications (DMC); industrial marketing


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2015

JUFO rating: 1


Last updated on 2021-10-11 at 16:09