A1 Journal article (refereed)
Harnessing marketing automation for B2B content marketing (2016)
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164-175. https://doi.org/10.1016/j.indmarman.2015.07.002
JYU authors or editors
Publication details
All authors or editors: Järvinen, Joel; Taiminen, Heini
Journal or series: Industrial Marketing Management
ISSN: 0019-8501
eISSN: 1873-2062
Publication year: 2016
Volume: 54
Issue number: 0
Pages range: 164-175
Publisher: Elsevier Inc.
Place of Publication: New York
Publication country: United States
Publication language: English
DOI: https://doi.org/10.1016/j.indmarman.2015.07.002
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/52186
Keywords: case study; digital marketing; social media
Free keywords: marketing and sales alignment; new technologies; sales funnel
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2016
JUFO rating: 3