A4 Article in conference proceedings
The Effects of Brand Engagement in Social Media on Share of Wallet (2015)

Karjaluoto, H., Munnukka, J., & Tiensuu, S. (2015). The Effects of Brand Engagement in Social Media on Share of Wallet. In R. Bons, J. Versendaal, A. Pucihar, & M. K. Borstnar (Eds.), Proceedings of the 28th Bled eConference : #e WellBeing (pp. 436-448). Moderna organizacija. https://domino.fov.uni-mb.si/proceedings.nsf/0/aad14a5d4998e258c1257e5b004c9713/$FILE/5_Karjaluoto.pdf

JYU authors or editors

Publication details

All authors or editors: Karjaluoto, Heikki; Munnukka, Juha; Tiensuu, Severi

Parent publication: Proceedings of the 28th Bled eConference : #e WellBeing

Parent publication editors: Bons, Roger; Versendaal, Johan; Pucihar, Andreja; Borstnar, Mirjana Kljajic

Conference:

ISBN: 978-961-232-281-6

Publication year: 2015

Pages range: 436-448

Publisher: Moderna organizacija

Place of Publication: Kranj

Publication country: Slovenia

Publication language: English

Persistent website address: https://domino.fov.uni-mb.si/proceedings.nsf/0/aad14a5d4998e258c1257e5b004c9713/$FILE/5_Karjaluoto.pdf

Publication open access: Other way freely accessible online

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/47565

Additional information: The 28th Bled eConference : #e WellBeing, June 7-10, 2015, Bled, Slovenia.

Keywords: social media

Free keywords: customer brand engagement; share of wallet; brand

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2015

JUFO rating: 1