G4 Doctoral dissertation (monograph)
The role, the goal and the soul of professional public relations : developing a holistic model of PR professionalism (2016)

Asunta, L. (2016). The role, the goal and the soul of professional public relations : developing a holistic model of PR professionalism [Doctoral dissertation]. University of Jyväskylä. Jyväskylä studies in humanities, 276. http://urn.fi/URN:ISBN:978-951-39-6454-2

JYU authors or editors

Publication details

All authors or editors: Asunta, Laura

ISBN: 978-951-39-6453-5

Journal or series: Jyväskylä studies in humanities

ISSN: 1459-4323

Publication year: 2016

Number in series: 276

Number of pages in the book: 276

Publisher: University of Jyväskylä

Place of Publication: Jyväskylä

Publication country: Finland

Publication language: English

Persistent website address: http://urn.fi/URN:ISBN:978-951-39-6454-2

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): http://urn.fi/URN:ISBN:978-951-39-6454-2

Additional information: Professionaalisen PR:n rooli, päämäärä ja sielu : yhteisöviestinnän professionalismin kokonaisvaltaista mallia kehittämässä. Fenomenografia. Haastattelututkimus. Myös Verkkojulkaisu (PDF): ISBN 9789513964542

Keywords: public relations; media relations; identity (mental objects); respect; appreciation; responsibility (properties); objectives; professionalism; expertise; roles (expected behaviour)

Free keywords: pr-toiminta; communication management; professional roles

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2016

Preliminary JUFO rating: Not rated