A4 Article in conference proceedings
Selling content is not enough : exploring cultural challenges and opportunities of exporting Finnish e-textbooks and related services to the Chinese higher education (2015)

Clements, K., Holtkamp, P., Pirkkalainen, H., Pawlowski, J., & Lounaskorpi, P. (2015). Selling content is not enough : exploring cultural challenges and opportunities of exporting Finnish e-textbooks and related services to the Chinese higher education. In L. G. Chova, A. L. Martínez, & I. C. Torres (Eds.), EDULEARN15 Proceedings. 7th International Conference on Education and New Learning Technologies (pp. 779-788). IATED Academy. EDULEARN proceedings.

JYU authors or editors

Publication details

All authors or editors: Clements, Kati; Holtkamp, Philipp; Pirkkalainen, Henri; Pawlowski, J.; Lounaskorpi, P.

Parent publication: EDULEARN15 Proceedings. 7th International Conference on Education and New Learning Technologies

Parent publication editors: Chova, L. Gómez; Martínez, A. López; Torres, I. Candel

ISBN: 978-84-606-8243-1

Journal or series: EDULEARN proceedings

ISSN: 2340-1117

eISSN: 2340-1117

Publication year: 2015

Pages range: 779-788

Number of pages in the book: 8450

Publisher: IATED Academy

Publication country: Spain

Publication language: English

Publication open access: Not open

Publication channel open access: 

Additional information: EDULEARN15 : 7th International Conference on Education and New Learning Technologies Barcelona, Spain. 6-8 July, 2015. - http://library.iated.org/publications/EDULEARN15

Keywords: culture

Free keywords: e-textbooks; epub3-standard; exporting education; China; Finland; pedagogical services

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2016

JUFO rating: 1