A4 Article in conference proceedings
A Research Agenda for Evaluating Strength of Internal Preferences and External Influences in Consumer Smartphone Switching (2015)


Nykänen, J. I., Tuunainen, V. K., & Tuunanen, T. (2015). A Research Agenda for Evaluating Strength of Internal Preferences and External Influences in Consumer Smartphone Switching. In A. Öörni, N. Iivari, K. Kuutti, H. Oinas-Kukkonen, & M. Rajanen (Eds.), IRIS 38 : Proceedings of the 38th Information Systems Research Seminar in Scandinavia, Oulu, Finland, 9-12 August.. Oulun yliopisto.


JYU authors or editors


Publication details

All authors or editors: Nykänen, Jussi Ilmari; Tuunainen, Virpi Kristiina; Tuunanen, Tuure

Parent publication: IRIS 38 : Proceedings of the 38th Information Systems Research Seminar in Scandinavia, Oulu, Finland, 9-12 August.

Parent publication editors: Öörni, Anssi; Iivari, Netta; Kuutti, Kari; Oinas-Kukkonen, Harri; Rajanen, Mikko

ISBN: 978-952-62-0917-3

Publication year: 2015

Publisher: Oulun yliopisto

Publication country: Finland

Publication language: Finnish

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/49296


Keywords: consumer research

Free keywords: smartphone; social influence; structural equation modeling; switching


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2016

JUFO rating: 0


Last updated on 2024-09-05 at 23:47