A1 Journal article (refereed)
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States (2016)

Sabour, N., Pillai, D., Gistri, G., & Balasubramanian, S. K. (2016). Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States. International Journal of Advertising, 35(2), 362-387. https://doi.org/10.1080/02650487.2015.1031205

JYU authors or editors

Publication details

All authors or editors: Sabour, Nadia; Pillai, Deepa; Gistri, Giacomo; Balasubramanian, Siva K.

Journal or series: International Journal of Advertising

ISSN: 0265-0487

eISSN: 1759-3948

Publication year: 2016

Volume: 35

Issue number: 2

Pages range: 362-387

Publisher: Routledge

Place of Publication: Abingdon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1080/02650487.2015.1031205

Publication open access: Not open

Publication channel open access: 

Keywords: product placement; advertising; attitudes; cross-cultural research

Free keywords: brand placement; measurement invariance

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2016

JUFO rating: 1