A1 Journal article (refereed)
(Un)willing to engage? : First look at the engagement types of millennials (2016)

Rissanen, H., & Luoma-aho, V. (2016). (Un)willing to engage? : First look at the engagement types of millennials. Corporate Communications, 21(4), 500-515. https://doi.org/10.1108/CCIJ-06-2015-0038

JYU authors or editors

Publication details

All authors or editors: Rissanen, Hilkka; Luoma-aho, Vilma

Journal or series: Corporate Communications

ISSN: 1356-3289

eISSN: 1758-6046

Publication year: 2016

Volume: 21

Issue number: 4

Pages range: 500-515

Publisher: Emerald Group Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/CCIJ-06-2015-0038

Publication open access: Not open

Publication channel open access:

Keywords: narrative analysis

Free keywords: millennials; consumer engagement; organizations; negative engagement

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2016

JUFO rating: 1

Last updated on 2021-08-06 at 19:26