A1 Journal article (refereed)
(Un)willing to engage? : First look at the engagement types of millennials (2016)


Rissanen, H., & Luoma-aho, V. (2016). (Un)willing to engage? : First look at the engagement types of millennials. Corporate Communications, 21 (4), 500-515. doi:10.1108/CCIJ-06-2015-0038


JYU authors or editors


Publication details

All authors or editors: Rissanen, Hilkka; Luoma-aho, Vilma

Journal or series: Corporate Communications

ISSN: 1356-3289

Publication year: 2016

Volume: 21

Issue number: 4

Pages range: 500-515

Publisher: Emerald Group Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: http://doi.org/10.1108/CCIJ-06-2015-0038

Open Access: Publication channel is not openly available


Keywords: narrative analysis

Free keywords: millennials; consumer engagement; organizations; negative engagement


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2016

JUFO rating: 1


Last updated on 2020-17-10 at 21:05