A1 Journal article (refereed)
Language in globalized interactive business : adaptation versus standardization (2017)

Ahlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. International Journal of Electronic Business, 13(2/3), 143-162. https://doi.org/10.1504/IJEB.2017.10003861

JYU authors or editors

Publication details

All authors or editors: Ahlfors, Ulla-Riitta; Fang, Meiqi

Journal or series: International Journal of Electronic Business

ISSN: 1470-6067

eISSN: 1741-5063

Publication year: 2017

Volume: 13

Issue number: 2/3

Pages range: 143-162

Publisher: Inderscience Publishers

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1504/IJEB.2017.10003861

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/53552

Keywords: language; interactivity; international marketing

Free keywords: globalization; interactive business; e-business; online marketing; electronic marketing; standardization; adaptation; strategy

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2017

JUFO rating: 1