A1 Journal article (refereed)
Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing (2017)

Canas-Bajo, J., & Silvennoinen, J. (2017). Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing. International Journal of Art, Culture and Design Technologies, 6(1), 40-56. https://doi.org/10.4018/IJACDT.2017010103

JYU authors or editors

Publication details

All authors or editors: Canas-Bajo, Jose; Silvennoinen, Johanna

Journal or series: International Journal of Art, Culture and Design Technologies

ISSN: 2155-4196

eISSN: 2155-420X

Publication year: 2017

Volume: 6

Issue number: 1

Pages range: 40-56

Publisher: IGI Global

Place of Publication: Hershey

Publication country: United States

Publication language: English

DOI: https://doi.org/10.4018/IJACDT.2017010103

Publication open access: Not open

Publication channel open access: 

Keywords: marketing; online advertising; intercultural communication; video; advertisements; aesthetics; experience (enjoyment)

Free keywords: audiovisual experience; online video; cross-cultural

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2017

JUFO rating: 1