A1 Journal article (refereed)
Engagement valence duality and spillover effects in online brand communities (2017)

Bowden, J. L.-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V., & Solem, B. A. (2017). Engagement valence duality and spillover effects in online brand communities. Journal of Service Theory and Practice, 27(4), 877-897. https://doi.org/10.1108/JSTP-04-2016-0072

JYU authors or editors

Publication details

All authors or editors: Bowden, Jana Lay-Hwa; Conduit, Jodie; Hollebeek, Linda D.; Luoma-aho, Vilma; Solem, Birgit Apenes

Journal or series: Journal of Service Theory and Practice

ISSN: 2055-6225

eISSN: 2055-6233

Publication year: 2017

Volume: 27

Issue number: 4

Pages range: 877-897

Publisher: Emerald Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/JSTP-04-2016-0072

Publication open access: Not open

Publication channel open access: 

Additional information: Special Issue: Bridging and transcending co creation and engagement.

Keywords: brands; consumers; online communities; valency (psychology)

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2017

JUFO rating: 1