D3 Article in professional conference proceedings
It Wetted my Appetite! Demographic Differences in Perceiving Gastronomy Content on Social Media : A Study of Fast Foods Restaurants in Port Harcourt (2017)

Ukpabi, D., Karjaluoto, H., Ikaba, V., Wali, K., & Kpunee, H. (2017). It Wetted my Appetite! Demographic Differences in Perceiving Gastronomy Content on Social Media : A Study of Fast Foods Restaurants in Port Harcourt. In G. A. Okwandu, & N. G. Nwokah (Eds.), Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 (pp. 98-109). Rivers State University.

JYU authors or editors

Karjaluoto, Heikki
Ukpabi, Dandison Chukwu-nna

Publication details

All authors or editors: Ukpabi, Dandison; Karjaluoto, Heikki; Ikaba, Victoria; Wali, Kemkamma; Kpunee, Henry

Parent publication: Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017

Parent publication editors: Okwandu, Gabriel A.; Nwokah, N. Gladson

Publication year: 2017

Pages range: 98-109

Number of pages in the book: 420

Publisher: Rivers State University

Publication country: Nigeria

Publication language: English

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/54142

Keywords: social media; gastronomy; fast food restaurants; fast food

Free keywords: demographics