D3 Article in professional conference proceedings
When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt (2017)


Ukpabi, D., Karjaluoto, H., Ikaba, V., & Piabari, N. (2017). When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt. In G. A. Okwandu, & N. G. Nwokah (Eds.), Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 (pp. 140-155). Rivers State University.


JYU authors or editors


Publication details

All authors or editorsUkpabi, Dandison; Karjaluoto, Heikki; Ikaba, Victoria; Piabari, Nordum

Parent publicationRe-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017

Parent publication editorsOkwandu, Gabriel A.; Nwokah, N. Gladson

Publication year2017

Pages range140-155

Number of pages in the book420

PublisherRivers State University

Publication countryNigeria

Publication languageEnglish

Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/54145


Keywordscustomer serviceservice levelqualitytrustsurplus valuecustomer satisfactionservice producersloyalty

Free keywordsservice quality; value offers; satisfaction; service providers


Contributing organizations

Other organizations:


Ministry reportingYes

Reporting Year2017


Last updated on 2023-30-08 at 09:11