D3 Article in professional conference proceedings
When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt (2017)
Ukpabi, D., Karjaluoto, H., Ikaba, V., & Piabari, N. (2017). When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt. In G. A. Okwandu, & N. G. Nwokah (Eds.), Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 (pp. 140-155). Rivers State University.
JYU authors or editors
Publication details
All authors or editors: Ukpabi, Dandison; Karjaluoto, Heikki; Ikaba, Victoria; Piabari, Nordum
Parent publication: Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017
Parent publication editors: Okwandu, Gabriel A.; Nwokah, N. Gladson
Publication year: 2017
Pages range: 140-155
Number of pages in the book: 420
Publisher: Rivers State University
Publication country: Nigeria
Publication language: English
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/54145
Keywords: customer service; service level; quality; trust; surplus value; customer satisfaction; service producers; loyalty
Free keywords: service quality; value offers; satisfaction; service providers
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2017