D3 Article in professional conference proceedings
The role of Social Media on Sales strategy : A Conceptual Explication in a High-context Culture (2017)


Ukpabi, D., Karjaluoto, H., Ikaba, V., Wali, K., & Kpunee, H. (2017). The role of Social Media on Sales strategy : A Conceptual Explication in a High-context Culture. In G. A. Okwandu, & N. G. Nwokah (Eds.), Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 (pp. 232-240). Rivers State University.


JYU authors or editors


Publication details

All authors or editors: Ukpabi, Dandison; Karjaluoto, Heikki; Ikaba, Victoria; Wali, Kemkamma; Kpunee, Henry

Parent publication: Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017

Parent publication editors: Okwandu, Gabriel A.; Nwokah, N. Gladson

ISBN: 0

ISSN: 0

Publication year: 2017

Pages range: 232-240

Number of pages in the book: 420

Publisher: Rivers State University

Publication country: Nigeria

Publication language: English

Open Access: Publication channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/54143


Keywords: social media; cultural dependence; sale; culture

Free keywords: high-context culture; sales strategy


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2017

Preliminary JUFO rating: Not rated


Last updated on 2021-22-02 at 15:25