D3 Article in professional conference proceedings
Exploring the Opportunities in Dynamic pricing adoption in Nigeria : An antecedent of developed markets (2017)


Adewale, O. S., Ukpabi, D., Sanusi, I. T., & Aina, O. (2017). Exploring the Opportunities in Dynamic pricing adoption in Nigeria : An antecedent of developed markets. In G. A. Okwandu, & N. G. Nwokah (Eds.), Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 (pp. 194-207). Rivers State University.


JYU authors or editors


Publication details

All authors or editors: Adewale, Olaleye Sunday; Ukpabi, Dandison; Sanusi, Ismaila Temitayo; Aina, Oladapo

Parent publication: Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017

Parent publication editors: Okwandu, Gabriel A.; Nwokah, N. Gladson

ISBN: 0

ISSN: 0

Publication year: 2017

Pages range: 194-207

Number of pages in the book: 420

Publisher: Rivers State University

Publication country: Nigeria

Publication language: English

Open Access: Publication channel is not openly available


Keywords: pricing

Free keywords: dynamic pricing; revenue management; Nigeria; price calendar; trategy


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2017

Preliminary JUFO rating: Not rated


Last updated on 2020-17-10 at 22:26