A1 Journal article (refereed)
Online support for vulnerable consumers : A safe place? (2017)


Parkinson, J., Schuster, L., Mulcahy, R., & Taiminen, H. (2017). Online support for vulnerable consumers : A safe place?. Journal of Services Marketing, 31 (4/5), 412-422. doi:10.1108/JSM-05-2016-0197


JYU authors or editors


Publication details

All authors or editors: Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory; Taiminen, Heini

Journal or series: Journal of Services Marketing

ISSN: 2054-1651

Publication year: 2017

Volume: 31

Issue number: 4/5

Pages range: 412-422

Publisher: Emerald Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/JSM-05-2016-0197

Open Access: Publication channel is not openly available


Keywords: marketing; service sector; online advertising; online services; customers; services marketing

Free keywords: online support; vulnerable consumers


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2017

JUFO rating: 1


Last updated on 2020-17-10 at 22:45