A4 Article in conference proceedings
Personal branding or employee advocacy : expert's use of social networking site (2017)

Makkonen, P., & Schutskoff, S. (2017). Personal branding or employee advocacy : expert's use of social networking site. In DSI 2017 : Proceedings of the 48th Annual Meeting of the Decision Sciences Institute (Article 1290799). Decision Sciences Institute. DSI conference proceedings. https://dsi-dev.org/wp-content/uploads/2017/11/p1290799.pdf

JYU authors or editors

Publication details

All authors or editors: Makkonen, Pekka; Schutskoff, Sanna

Parent publication: DSI 2017 : Proceedings of the 48th Annual Meeting of the Decision Sciences Institute

ISBN: 978-0-578-17748-9

Journal or series: DSI conference proceedings

ISSN: 2471-884X

eISSN: 2471-884X

Publication year: 2017

Article number: 1290799

Publisher: Decision Sciences Institute

Publication country: United States

Publication language: English

Persistent website address: https://dsi-dev.org/wp-content/uploads/2017/11/p1290799.pdf

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/56505

Additional information: DSI 2017 : the 48th Annual Meeting of the Decision Sciences Institute, Innovative Decision-Making: Research to Practice. November 18-20, 2017, Washington, D.C.

Keywords: social media; social networks; branding; LinkedIn

Free keywords: social network services; self-presentation; professional branding; employee advocacy

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2017

JUFO rating: 1