D1 Article in a trade journal
"Ambush marketing" - moraalitonta vai nerokasta markkinointia ? (2002)


Puronaho, K. (2002). "Ambush marketing" - moraalitonta vai nerokasta markkinointia ?. SportPro, I (2/2002), 58-63.


JYU authors or editors


Publication details

All authors or editors: Puronaho, Kari

ISBN: 1458-6975

Journal or series: SportPro

Publication year: 2002

Volume: I

Issue number: 2/2002

Pages range: 58-63

Publication country: Finland

Publication language: Finnish

Open Access: Publication channel is not openly available


Keywords: economy; sports; marketing

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2020-18-10 at 18:25