A1 Journal article (refereed)
Why Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior (2018)

Salo, M., & Makkonen, M. (2018). Why Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior. Communications of the Association for Information Systems, 42, Article 14. https://doi.org/10.17705/1CAIS.04214

JYU authors or editors

Publication details

All authors or editors: Salo, Markus; Makkonen, Markus

Journal or series: Communications of the Association for Information Systems

ISSN: 1529-3181

eISSN: 1529-3181

Publication year: 2018

Volume: 42

Issue number: 0

Article number: 14

Publisher: Association for Information Systems

Publication country: United States

Publication language: English

DOI: https://doi.org/10.17705/1CAIS.04214

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/58755

Free keywords: mobile applications; switching behavior

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2018

JUFO rating: 2