A4 Article in conference proceedings
Omnichannel Experience : Towards Successful Channel Integration in Retail (2018)


Tyrväinen, O., & Karjaluoto, H. (2018). Omnichannel Experience : Towards Successful Channel Integration in Retail. In D. Vrontis, Y. Weber, & E. Tsoukatos (Eds.), Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB) (pp. 1325-1338). EuroMed Press. http://euromed-2018.com/bop.pdf


JYU authors or editors


Publication details

All authors or editors: Tyrväinen, Olli; Karjaluoto, Heikki

Parent publication: Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB)

Parent publication editors: Vrontis, Demetris; Weber, Yaakov; Tsoukatos, Evangelos

ISBN: 978-9963-711-67-3

Journal or series: EuroMed Academy of Business Conference Book of Proceedings

ISSN: 2547-8516

Publication year: 2018

Pages range: 1325-1338

Number of pages in the book: 1778

Publisher: EuroMed Press

Publication country: Cyprus

Publication language: English

Persistent website address: http://euromed-2018.com/bop.pdf

Open Access: Publication published in an open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/60017

Additional information: EMAB 2018 : The 11th Annual EuroMed Academy of Business Conference, Valletta Malta, September 12-14 2018.


Keywords: retail trade; distribution channels; integration (active); multichannel; brands; customer experience

Free keywords: channel integration; retail; omnichannel experience


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2018

JUFO rating: 0


Last updated on 2020-18-10 at 20:05