A4 Article in conference proceedings
Ideal types of online shoppers : a qualitative analysis of online shopping behavior (2018)
Kettunen, E., Kemppainen, T., Lievonen, M., Makkonen, M., Frank, L., & Kari, T. (2018). Ideal types of online shoppers : a qualitative analysis of online shopping behavior. In P. Kourouthanassis, P. Markopoulos, A. Pateli, N. Pouloudi, A. Pucihar, & J. V. D. Cunha (Eds.), MCIS 2018 : 12th Mediterranean Conference on Information Systems (pp. 1-16). MCIS. https://aisel.aisnet.org/mcis2018/30
JYU authors or editors
Publication details
All authors or editors: Kettunen, Eeva; Kemppainen, Tiina; Lievonen, Matias; Makkonen, Markus; Frank, Lauri; Kari, Tuomas
Parent publication: MCIS 2018 : 12th Mediterranean Conference on Information Systems
Parent publication editors: Kourouthanassis, Panos; Markopoulos, Panos; Pateli, Adamantia; Pouloudi, Nancy; Pucihar, Andreja; Cunha, João Vieira da
Conference:
- Mediterranean conference on information systems
ISBN: 978-960-7260-61-1
Publication year: 2018
Pages range: 1-16
Publisher: MCIS
Publication country: Greece
Publication language: English
Persistent website address: https://aisel.aisnet.org/mcis2018/30
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/59993
Additional information: Proceedings of the Twelfth Mediterranean Conference on Information Systems Department of Informatics Ionian University, Corfu, Greece
Keywords: customers; buying behaviour; user experience
Free keywords: online shopper; online shopping; ideal types; customer; web store
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2018
JUFO rating: 1