A4 Article in conference proceedings
Ideal types of online shoppers : a qualitative analysis of online shopping behavior (2018)


Kettunen, E., Kemppainen, T., Lievonen, M., Makkonen, M., Frank, L., & Kari, T. (2018). Ideal types of online shoppers : a qualitative analysis of online shopping behavior. In P. Kourouthanassis, P. Markopoulos, A. Pateli, N. Pouloudi, A. Pucihar, & J. V. d. Cunha (Eds.), MCIS 2018 : 12th Mediterranean Conference on Information Systems (pp. 1-16). MCIS. https://aisel.aisnet.org/mcis2018/30


JYU authors or editors


Publication details

All authors or editors: Kettunen, Eeva; Kemppainen, Tiina; Lievonen, Matias; Makkonen, Markus; Frank, Lauri; Kari, Tuomas

Parent publication: MCIS 2018 : 12th Mediterranean Conference on Information Systems

Parent publication editors: Kourouthanassis, Panos; Markopoulos, Panos; Pateli, Adamantia; Pouloudi, Nancy; Pucihar, Andreja; Cunha, João Vieira da

Conference:

  • Mediterranean Conference on Information Systems

ISBN: 978-960-7260-61-1

Publication year: 2018

Pages range: 1-16

Publisher: MCIS

Publication country: Greece

Publication language: English

Persistent website address: https://aisel.aisnet.org/mcis2018/30

Open Access: Publication channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/59993

Additional information: Proceedings of the Twelfth Mediterranean Conference on Information Systems Department of Informatics Ionian University, Corfu, Greece


Keywords: customers; buying behaviour; user experience

Free keywords: online shopper; online shopping; ideal types; customer; web store


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2018

JUFO rating: 1


Last updated on 2020-18-10 at 20:06