A4 Article in conference proceedings
Ideal types of online shoppers : a qualitative analysis of online shopping behavior (2018)


Kettunen, E., Kemppainen, T., Lievonen, M., Makkonen, M., Frank, L., & Kari, T. (2018). Ideal types of online shoppers : a qualitative analysis of online shopping behavior. In P. Kourouthanassis, P. Markopoulos, A. Pateli, N. Pouloudi, A. Pucihar, & J. V. D. Cunha (Eds.), MCIS 2018 : 12th Mediterranean Conference on Information Systems (pp. 1-16). MCIS. https://aisel.aisnet.org/mcis2018/30


JYU authors or editors


Publication details

All authors or editorsKettunen, Eeva; Kemppainen, Tiina; Lievonen, Matias; Makkonen, Markus; Frank, Lauri; Kari, Tuomas

Parent publicationMCIS 2018 : 12th Mediterranean Conference on Information Systems

Parent publication editorsKourouthanassis, Panos; Markopoulos, Panos; Pateli, Adamantia; Pouloudi, Nancy; Pucihar, Andreja; Cunha, João Vieira da

Conference:

  • Mediterranean conference on information systems

ISBN978-960-7260-61-1

Publication year2018

Pages range1-16

PublisherMCIS

Publication countryGreece

Publication languageEnglish

Persistent website addresshttps://aisel.aisnet.org/mcis2018/30

Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/59993

Additional informationProceedings of the Twelfth Mediterranean Conference on Information Systems Department of Informatics Ionian University, Corfu, Greece


Keywordscustomersbuying behaviouruser experience

Free keywordsonline shopper; online shopping; ideal types; customer; web store


Contributing organizations


Ministry reportingYes

Reporting Year2018

JUFO rating1


Last updated on 2023-30-08 at 09:09