A1 Journal article (refereed)
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements (2019)
Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019). “Thanks for Watching.” The Effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93 (April), 226-234. doi:10.1016/j.chb.2018.12.014
JYU authors or editors
Publication details
All authors or editors: Munnukka, Juha; Maity, Devdeep; Reinikainen, Hanna; Luoma-aho, Vilma
Journal or series: Computers in Human Behavior
ISSN: 0747-5632
Publication year: 2019
Volume: 93
Issue number: April
Pages range: 226-234
Publisher: Pergamon Press
Place of Publication: Kidlington
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1016/j.chb.2018.12.014
Open Access: Publication channel is not openly available
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/60923
Keywords: audience; participation; valency (psychology); video blogging
Free keywords: endorsement effectiveness; audience participation; parasocial relationship; endorser credibility; valence; vlog
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2019
JUFO rating: 2