A1 Journal article (refereed)
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements (2019)


Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019). “Thanks for Watching.” The Effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93 (April), 226-234. doi:10.1016/j.chb.2018.12.014


JYU authors or editors


Publication details

All authors or editors: Munnukka, Juha; Maity, Devdeep; Reinikainen, Hanna; Luoma-aho, Vilma

Journal or series: Computers in Human Behavior

ISSN: 0747-5632

Publication year: 2019

Volume: 93

Issue number: April

Pages range: 226-234

Publisher: Pergamon Press

Place of Publication: Kidlington

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1016/j.chb.2018.12.014

Open Access: Publication channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/60923


Keywords: audience; participation; valency (psychology); video blogging

Free keywords: endorsement effectiveness; audience participation; parasocial relationship; endorser credibility; valence; vlog


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 2


Last updated on 2020-18-10 at 20:26