A3 Book section, Chapters in research books
The development of mobile banking services in a large Finnish financial organization (2019)


Sajasalo, P., Auvinen, T., Järvenpää, M., Takala, T., & Sintonen, T. (2019). The development of mobile banking services in a large Finnish financial organization. In A. A. Shaikh, & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour (pp. 73-91). Routledge. Routledge Studies in Marketing. https://doi.org/10.4324/9781351174466-4


JYU authors or editors


Publication details

All authors or editors: Sajasalo, Pasi; Auvinen, Tommi; Järvenpää, Marko; Takala, Tuomo; Sintonen, Teppo

Parent publication: Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour

Parent publication editors: Shaikh, Aijaz A.; Karjaluoto, Heikki

ISBN: 978-0-8153-8694-0

Journal or series: Routledge Studies in Marketing

Publication year: 2019

Pages range: 73-91

Number of pages in the book: 296

Publisher: Routledge

Place of Publication: Abingdon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781351174466-4

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/64414


Keywords: mobile services; Internet banking; financing services; financial institutions; banks (monetary institutions); digitalisation; customer service; customer experience

Free keywords: digital banking; mobile banking; financial services; banks


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 3


Last updated on 2021-22-10 at 10:52