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The European Union and Its Public Relations : Context, Actions, and Challenges of a Supranational Polity (2020)


Valentini, C. (2020). The European Union and Its Public Relations : Context, Actions, and Challenges of a Supranational Polity. In K. Sriramesh, & D. Verčič (Eds.), The Global Public Relations Handbook : Theory, Research, and Practice (3rd Edition., pp. 120-130). Routledge. https://doi.org/10.4324/9781315173290-11


JYU authors or editors


Publication details

All authors or editorsValentini, Chiara

Parent publicationThe Global Public Relations Handbook : Theory, Research, and Practice

Parent publication editorsSriramesh, Krishnamurthy; Verčič, Dejan

ISBN978-1-138-04314-5

eISBN 978-1-315-17329-0

Edition3rd Edition

Publication year2020

Pages range120-130

Number of pages in the book366

PublisherRoutledge

Place of PublicationNew York

Publication countryUnited States

Publication languageEnglish

DOIhttps://doi.org/10.4324/9781315173290-11

Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/68592

Additional informationISBN: 978-0-367-37013-8 (pbk)


Abstract

The European Union (EU) is the most advanced regional political and economic entity in the world. Since the Maastricht Treaty in 1992, the EU has gained increasing power in enacting new legislation in Europe, and has become a key player in international and trade relations. The EU as a supranational polity comprises different types of organizations that daily employ communication as a strategic means to establish relationships with different publics. This chapter presents and discusses the context, the actions, and the challenges faced by the EU in communicating to and with its diverse publics. Particularly, it shows how public relations and communication activities have played a key role in fostering mutual and beneficial relationships between the EU institutions and nation-states, their citizens, and other key publics, as well as international relations between the EU and non-EU countries. It offers insights and reflections on the EU and its global public relations efforts by showing the complexity of conceptualizing, developing, and implementing strategic communications in a multicultural environment.


Keywordspublic relationspolitical communication

Free keywordsEuropean Union


Contributing organizations


Ministry reportingYes

Reporting Year2020

JUFO rating3


Last updated on 2024-26-03 at 20:56