A3 Book section, Chapters in research books
How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty (2019)


Haapio, H. (2019). How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty. In A. A. Shaikh, & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour (pp. 50-70). Routledge. Routledge Studies in Marketing. https://doi.org/10.4324/9781351174466-3


JYU authors or editors


Publication details

All authors or editors: Haapio, Hannele

Parent publication: Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour

Parent publication editors: Shaikh, Aijaz A.; Karjaluoto, Heikki

ISBN: 978-0-8153-8694-0

Journal or series: Routledge Studies in Marketing

Publication year: 2019

Pages range: 50-70

Number of pages in the book: 296

Publisher: Routledge

Place of Publication: Abingdon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781351174466-3

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/64411


Keywords: financing services; banking services; customer relationship; customer satisfaction; customer loyalty; emotions

Free keywords: financial services


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 3


Last updated on 2021-10-11 at 16:12