A1 Journal article (refereed)
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness (2019)

Taiminen, K., & Ranaweera, C. (2019). Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness. European Journal of Marketing, 53(9), 1759-1781. https://doi.org/10.1108/EJM-10-2017-0794

JYU authors or editors

Publication details

All authors or editors: Taiminen, Kimmo; Ranaweera, Chatura

Journal or series: European Journal of Marketing

ISSN: 0309-0566

eISSN: 1758-7123

Publication year: 2019

Volume: 53

Issue number: 9

Pages range: 1759-1781

Publisher: Emerald Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/EJM-10-2017-0794

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/67350

Keywords: relationship marketing; business-to-business marketing; digital marketing; customer relationship management; brands; trust

Free keywords: customer engagement; brand trust; content marketing

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 2