A1 Journal article (refereed)
Identity politics of the promotional videos of the European Heritage Label (2020)
Kaasik-Krogerus, S. (2020). Identity politics of the promotional videos of the European Heritage Label. Contemporary Politics, 26(1), 1-16. https://doi.org/10.1080/13569775.2019.1611207
JYU authors or editors
Publication details
All authors or editors: Kaasik-Krogerus, Sigrid
Journal or series: Contemporary Politics
ISSN: 1356-9775
eISSN: 1469-3631
Publication year: 2020
Volume: 26
Issue number: 1
Pages range: 1-16
Publisher: Routledge
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1080/13569775.2019.1611207
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/68626
Abstract
During past decades, the EU has responded to a variety of ‘crises’ by promoting a common cultural heritage to advance European identity and belonging. This article analyses identity politics conducted in the framework of the EU’s flagship heritage action, the European Heritage Label. I borrow from ‘banal nationalism’ to scrutinise the usage of ‘we’ and ‘us’ in the promotional videos of the European Heritage Label sites as subject positions offered for identification in this heritage discourse. Analysis shows that the subject positions are constituted by an emphasis on the national level, preservation of the past for future generations and the key role of experts in the process of heritage. Although the heritage agents talk about Europe (representation) they do not identify with that as ‘us’. By making the lack of ‘banal Europeanness’ in the videos visible the article shows the ambiguities of European identity politics.
Keywords: identity politics; identification (cognition ); discourse; European identity; cultural heritage
Free keywords: heritage; European Heritage Label; European Union; identification
Contributing organizations
Related projects
- EUROHERIT Legitimation of European cultural heritage and the dynamics of identity politics in the EU
- Lähdesmäki, Tuuli
- European Commission
Ministry reporting: Yes
Reporting Year: 2020
JUFO rating: 1