A4 Article in conference proceedings
Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study (2019)


Shaikh, A. A. (2019). Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study. In F. J. Martínez-López, J. C. Gázquez-Abad, & A. Roggeveen (Eds.), NB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference (pp. 190-196). Cham: Springer. doi:10.1007/978-3-030-18911-2_24


JYU authors or editors


Publication details

All authors or editors: Shaikh, Aijaz A.

Parent publication: NB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference

Parent publication editors: Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Roggeveen, Anne

ISBN: 978-3-030-18910-5

Journal or series: Springer Proceedings in Business and Economics

ISSN: 2198-7246

Publication year: 2019

Pages range: 190-196

Number of pages in the book: 206

Publisher: Springer

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-18911-2_24

Open Access: Publication channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/63828

Additional information: NB&PL: International Conference on Advances in National Brand and Private Label Marketing. Sixth International Conference, 12-14 June, 2019, Barcelona, Spain.


Keywords: digitalisation; customer service; simplicity; consciousness (mental properties); usability; usefulness

Free keywords: digital customer services; awareness; Finland


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 0


Last updated on 2020-29-11 at 22:05