A4 Article in conference proceedings
Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study (2019)


Shaikh, A. A. (2019). Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study. In F. J. Martínez-López, J. C. Gázquez-Abad, & A. Roggeveen (Eds.), NB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference (pp. 190-196). Springer. Springer Proceedings in Business and Economics. https://doi.org/10.1007/978-3-030-18911-2_24


JYU authors or editors


Publication details

All authors or editorsShaikh, Aijaz A.

Parent publicationNB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference

Parent publication editorsMartínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Roggeveen, Anne

ISBN978-3-030-18910-5

Journal or seriesSpringer Proceedings in Business and Economics

ISSN2198-7246

eISSN2198-7254

Publication year2019

Pages range190-196

Number of pages in the book206

PublisherSpringer

Place of PublicationCham

Publication countrySwitzerland

Publication languageEnglish

DOIhttps://doi.org/10.1007/978-3-030-18911-2_24

Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/63828

Additional informationNB&PL: International Conference on Advances in National Brand and Private Label Marketing. Sixth International Conference, 12-14 June, 2019, Barcelona, Spain.


Keywordsdigitalisationcustomer servicesimplicityconsciousness (mental properties)usabilityusefulness

Free keywordsdigital customer services; awareness; Finland


Contributing organizations


Ministry reportingYes

Reporting Year2019

JUFO rating0


Last updated on 2024-08-01 at 15:39