A1 Journal article (refereed)
Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana (2020)


Glavee-Geo, R., Shaikh, A. A., Karjaluoto, H., & Hinson, R. E. (2020). Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana. International Journal of Bank Marketing, 38 (1), 1-20. doi:10.1108/ijbm-01-2019-0007


JYU authors or editors


Publication details

All authors or editors: Glavee-Geo, Richard; Shaikh, Aijaz A.; Karjaluoto, Heikki; Hinson, Robert Ebo

Journal or series: International Journal of Bank Marketing

ISSN: 0265-2323

Publication year: 2020

Volume: 38

Issue number: 1

Pages range: 1-20

Publisher: Emerald Publishing Limited

Publication country: United Kingdom

Publication language: English

DOI: http://doi.org/10.1108/ijbm-01-2019-0007

Open Access: Publication channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/63876


Keywords: mobile services; payments; money (means of payment); mobile apps; consumer behaviour

Free keywords: mobile money; consumer engagement; continuous usage; consumer behavior; Ghana


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2020

Preliminary JUFO rating: 1


Last updated on 2020-18-10 at 21:26