A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
The transformation of R&D into neo open innovation : a new concept in R&D endeavor triggered by Amazon (2019)
Tou, Y., Watanabe, C., Moriya, K., Naveed, N., Vurpillat, V., & Neittaanmäki, P. (2019). The transformation of R&D into neo open innovation : a new concept in R&D endeavor triggered by Amazon. Technology in Society, 58, Article 101141. https://doi.org/10.1016/j.techsoc.2019.05.005
Tutkimusta rahoitti strategisen tutkimuksen neuvosto, joka toimii Suomen Akatemian yhteydessä.
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Tou, Yuji; Watanabe, Chihiro; Moriya, Kuniko; Naveed, Nasir; Vurpillat, Victor; Neittaanmäki, Pekka
Lehti tai sarja: Technology in Society
ISSN: 0160-791X
eISSN: 1879-3274
Julkaisuvuosi: 2019
Volyymi: 58
Lehden numero: 0
Artikkelinumero: 101141
Kustantaja: Elsevier Ltd.
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1016/j.techsoc.2019.05.005
Julkaisun avoin saatavuus: Avoimesti saatavilla
Julkaisukanavan avoin saatavuus: Osittain avoin julkaisukanava
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/64681
Tiivistelmä
Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition and focus in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D).
Using an empirical analysis of Amazon's R&D model as a system, this paper attempts to provide a convincing answer to this question.
It has been identified that Amazon, which is based on R&D as a culture, has been promoting companywide experimentation to cause customers obsessed with making purchase decisions. This obsession has enabled Amazon to deploy an architecture for participation that makes the most of digital technologies by harnessing the power of users. Such user-driven innovation has accelerated a dramatic advancement of the Internet that, in turn, has accelerated the co-emergence of soft innovation resources in the marketplace. This emergence has activated a self-propagating function that has induced functionality development, leading to supra-functionality beyond an economic value that satisfies a shift in customers’ preferences. While this system depends on the assimilation capacity of soft innovation resources, Amazon has developed a high level of capacity supported by a rapid and notable increase in R&D investment. The above efforts function in a virtuous cycle leading to the transformation of “routine or periodic alterations” into “significant improvement.”
These findings give rise to insightful suggestions regarding a new concept of R&D in neo open innovation in the digital economy.
YSO-asiasanat: kansainväliset yritykset; innovaatiot; tutkimus- ja kehittämistoiminta; innovaatiotoiminta; uusi talous
Vapaat asiasanat: research and development; neo open innovation; Amazon; transformation; user-driven innovation
Liittyvät organisaatiot
Hankkeet, joissa julkaisu on tehty
- Alustoista arvoa nyt: arvonluonti nopeasti kasvavissa alustaekosysteemeissä
- Watanabe, Chihiro
- Suomen Akatemia
OKM-raportointi: Kyllä
Raportointivuosi: 2019
JUFO-taso: 1
