A2 Review article, Literature review, Systematic review
Media strategies in lobbying process : A literature review on publications in 2000-2018 (2019)

Mykkänen, M., & Ikonen, P. (2019). Media strategies in lobbying process : A literature review on publications in 2000-2018. Academicus : International Scientific Journal, 2019(20), 34-50. https://doi.org/10.7336/academicus.2019.20.03

JYU authors or editors

Publication details

All authors or editors: Mykkänen, Markus; Ikonen, Pasi

Journal or series: Academicus : International Scientific Journal

ISSN: 2079-3715

eISSN: 2309-1088

Publication year: 2019

Volume: 2019

Issue number: 20

Pages range: 34-50

Publisher: Academicus shpk Albania

Publication country: Albania

Publication language: English

DOI: https://doi.org/10.7336/academicus.2019.20.03

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/65144


This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group’s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.

Free keywords: lobbying; advocacy; journalism; literature review; media influencing

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 1

Last updated on 2023-10-01 at 16:20