A2 Review article, Literature review, Systematic review
Media strategies in lobbying process : A literature review on publications in 2000-2018 (2019)

Mykkänen, M., & Ikonen, P. (2019). Media strategies in lobbying process : A literature review on publications in 2000-2018. Academicus : International Scientific Journal, 2019(20), 34-50. https://doi.org/10.7336/academicus.2019.20.03

JYU authors or editors

Publication details

All authors or editorsMykkänen, Markus; Ikonen, Pasi

Journal or seriesAcademicus : International Scientific Journal



Publication year2019


Issue number20

Pages range34-50

PublisherAcademicus shpk Albania

Publication countryAlbania

Publication languageEnglish


Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/65144


This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group’s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.

Free keywordslobbying; advocacy; journalism; literature review; media influencing

Contributing organizations

Related projects

Ministry reportingYes

Reporting Year2019

JUFO rating1

Last updated on 2024-08-01 at 21:43