A1 Journal article (refereed)
“I Am Your Fan; Bookmarked!” Members’ Identification Development in Founder-Led Online Communities (2019)

Panteli, N., & Sivunen, A. (2019). “I Am Your Fan; Bookmarked!” Members’ Identification Development in Founder-Led Online Communities. Journal of the Association for Information Systems, 20(6), 824-841. https://doi.org/10.17705/1jais.00552

JYU authors or editors

Publication details

All authors or editors: Panteli, Niki; Sivunen, Anu

Journal or series: Journal of the Association for Information Systems

eISSN: 1536-9323

Publication year: 2019

Volume: 20

Issue number: 6

Pages range: 824-841

Publisher: Association for Information Systems

Publication country: United States

Publication language: English

DOI: https://doi.org/10.17705/1jais.00552

Persistent website address: https://aisel.aisnet.org/jais/vol20/iss6/3/

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/65302


In this study, we present the findings from an inductive and interpretive case study of a founder-led online community (OC), exploring how members’ identification develops within the community over time. Using a longitudinal study of an OC that was founded by a reputable individual, it is shown that members were first attracted to the OC through their affective and cognitive identification with the founder; however, over time, they developed identification through social interaction with other members. The findings show that this transformation was enabled by the founder’s communication behavior, which not only led to inspired and engaged members but also to the emergence of new leaders who supported the identification process. The study contributes to the fields of founder-led OCs, identification and emergent leadership in the OC context.

Free keywords: online communities; founder-led communities; identification; membership; emergent leaders; founder

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 3

Last updated on 2021-09-08 at 08:48