A1 Journal article (refereed)
Transformative direction of R&D : lessons from Amazon's endeavor (2019)

Watanabe, C., & Tou, Y. (2019). Transformative direction of R&D : lessons from Amazon's endeavor. Technovation, 88, Article 102081. https://doi.org/10.1016/j.technovation.2019.05.007

JYU authors or editors

Publication details

All authors or editors: Watanabe, Chihiro; Tou, Yuji

Journal or series: Technovation

ISSN: 0166-4972

eISSN: 1879-2383

Publication year: 2019

Volume: 88

Article number: 102081

Publisher: Elsevier

Publication country: Netherlands

Publication language: English

DOI: https://doi.org/10.1016/j.technovation.2019.05.007

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/65921

Publication is parallel published: http://pure.iiasa.ac.at/id/eprint/15955/


Amazon jumped up to the world's top Research and Development (R&D) firm in 2017. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process. A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy.

Keywords: research and development operations; innovation (activity); new economy; business models

Free keywords: R&D; Amazon; transformation; business model; user-driven innovation

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 2

Last updated on 2021-10-06 at 14:15