A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Empowerment as an affective-discursive technology in contemporary capitalism : insights from a play (2020)

Nissi, R., & Dlaske, K. (2020). Empowerment as an affective-discursive technology in contemporary capitalism : insights from a play. Critical Discourse Studies, 17(4), 447-467. https://doi.org/10.1080/17405904.2019.1649161

JYU-tekijät tai -toimittajat

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Nissi, Riikka; Dlaske, Kati

Lehti tai sarja: Critical Discourse Studies

ISSN: 1740-5904

eISSN: 1740-5912

Julkaisuvuosi: 2020

Volyymi: 17

Lehden numero: 4

Artikkelin sivunumerot: 447-467

Kustantaja: Routledge

Julkaisumaa: Britannia

Julkaisun kieli: englanti

DOI: https://doi.org/10.1080/17405904.2019.1649161

Julkaisun avoin saatavuus: Ei avoin

Julkaisukanavan avoin saatavuus: 

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/66272

Tiivistelmä

Over recent years, an increasing body of research in social and cultural studies has investigated the contemporary processes of social change from the point of view of affective capitalism. In this article, we take under scrutiny one of its technologies, namely, empowerment, by which we mean a state characterised by feelings of strength, ability and power that enable agency. More specifically, we investigate the way empowerment is presented in a cultural product, a play that tells a story about personnel training in a factory, shown in a city theatre in Finland. By linking recent theorisation of affective capitalism with an investigation of the intertextual and interdiscursive relations of the play, we analyse how the factory workers’ pursuit for good life through empowerment recycles and exploits the affective-discursive elements of sexual and spiritual awakening. In conclusion, we discuss the play as a reflection of and on contemporary social processes. By presenting empowerment as a technology employed to interpellate in particular female subjects, the play contributes to the critique of neoliberalism as a gendered project, with women as its ideal subjects.

YSO-asiasanat: kapitalismi; voimaantuminen; vaikuttaminen; sukupuoli; multimodaalisuus; näytelmät; teatteritaide

Vapaat asiasanat: affektiivinen kapitalismi

Liittyvät organisaatiot

OKM-raportointi: Kyllä

Raportointivuosi: 2020

JUFO-taso: 1