A4 Article in conference proceedings
Software startup education : gamifying growth hacking (2019)


Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2019). Software startup education : gamifying growth hacking. In K. Smolander, P. Grünbacher, S. Hyrynsalmi, & S. Jansen (Eds.), IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems (pp. 25-30). ACM. https://doi.org/10.1145/3340481.3342734


JYU authors or editors


Publication details

All authors or editors: Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; et al.

Parent publication: IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems

Parent publication editors: Smolander, Kari; Grünbacher, Paul; Hyrynsalmi, Sami; Jansen, Slinger

Conference:

  • ACM SIGSOFT International Workshop on Software-intensive Business

Place and date of conference: Tallinn, Estonia, 26.8.2019

ISBN: 978-1-4503-6854-4

Publication year: 2019

Pages range: 25-30

Number of pages in the book: 59

Publisher: ACM

Place of Publication: New York

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1145/3340481.3342734

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/66722


Abstract

Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students.


Keywords: startup companies; software sector; marketing planning; education and training; gamification

Free keywords: software; startup; education; gamifying; hacking


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 1


Last updated on 2021-22-06 at 10:16