A4 Article in conference proceedings
Evolution of Digital Innovations Based on Entrepreneurial Opportunities (2019)

Ojala, A. (2019). Evolution of Digital Innovations Based on Entrepreneurial Opportunities. In SCIS 2019 : Proceedings of the 10th Scandinavian Conference on Information Systems (Article 12). Association for Information Systems. https://aisel.aisnet.org/scis2019/12/

JYU authors or editors

Publication details

All authors or editors: Ojala, Arto

Parent publication: SCIS 2019 : Proceedings of the 10th Scandinavian Conference on Information Systems

Place and date of conference: Nokia, Finland, 11-14.8.2019

ISBN: 978-0-578-53212-7

Publication year: 2019

Article number: 12

Publisher: Association for Information Systems

Publication country: United States

Publication language: English

Persistent website address: https://aisel.aisnet.org/scis2019/12/

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/65355

Additional information: IRIS42/SCIS10 : The 42nd Information Systems Research Conference in Scandinavia (IRIS42) in conjunction with the 10th Scandinavian Conference on Information Systems (SCIS9), 11-14 August 2019, Nokia, Finland. Theme 2019: Smart Transformation.


Digital innovations evolve unpredictable as the characteristics of digital technology provide diverse opportunities for entrepreneurs. The flexible, malleable, and unbounded nature of digital technologies makes the evolution process unpredictable as entrepreneurs can rarely estimate beforehand how new digital technologies might impact the evolution process. It is also hard to predict how customers will react to the changes enabled by digital technologies. In this longitudinal case study, we were interested in different competitive moves that entrepreneurs apply to effectuate changes in the evolutionary pathway of digital innovations. Further, we were fascinated by how the evolution of digital innovations is shaped by the characteristics of digital technologies. Based on the longitudinal case study, we recognized five different moves taken by entrepreneurs to bring to the market and further evolve their digital platform–based innovation. These moves were related either to the creation of new, unexpected opportunities that digital technologies enabled or to more planned decisions to expand market opportunities. This study contributes to digital entrepreneurship literature by providing a detailed method for analyzing the evolution of digital innovations through competitive moves.

Keywords: digitalisation; digital technology; innovations; enterprises; entrepreneurship; competitive advantage; competitive strength; markets (systems)

Free keywords: digital entrepreneurship; digital artifacts; entrepreneurial opportunities; competitive moves; digital platform

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 1

Last updated on 2023-10-01 at 14:03