A3 Book section, Chapters in research books
Mobilising Consumers for Food Waste Reduction in Finnish Media Discourse (2020)

Raippalinna, L.-M. (2020). Mobilising Consumers for Food Waste Reduction in Finnish Media Discourse. In E. Närvänen, N. Mesiranta, M. Mattila, & A. Heikkinen (Eds.), Food Waste Management : Solving the Wicked Problem (pp. 289-317). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-20561-4_11

JYU authors or editors

Publication details

All authors or editors: Raippalinna, Liia-Maria

Parent publication: Food Waste Management : Solving the Wicked Problem

Parent publication editors: Närvänen, Elina; Mesiranta, Nina; Mattila, Malla; Heikkinen, Anna

ISBN: 978-3-030-20560-7

eISBN: 978-3-030-20561-4

Publication year: 2020

Pages range: 289-317

Number of pages in the book: 455

Publisher: Palgrave Macmillan

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-20561-4_11

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/68205


Raippalinna explores how consumers are mobilised for food waste reduction in media discourse. Food waste reduction initiatives are often criticised for putting the responsibility on individual consumers, but little research exists on the mobilisation of consumers in actual contexts. Through critical discourse analysis of media texts, Raippalinna investigates how the food waste problem and consumers are constructed in relation to each other in Finlands leading newspaper Helsingin Sanomat 2010–2017. The analysis demonstrates that the discourses of consumer mobilisation appear mostly as consumer education where the consumer’s role is to manage individual consumption and household practices. The theoretical framework combines governmentality studies with a practice theoretical approach on consumption. Raippalinna discusses if and how media discourse can contribute to a transformation of food (waste) related practices.

Keywords: food waste; consumers; responsibility (properties); citizenship; sustainable consumption; public discussion; journalistic writing; discourse research; discourse analysis; intertextuality

Free keywords: food waste; food waste reduction; media discourse; consumer; consumer responsibility; citizenship; sustainable consumption; critical discourse analysis; intertextuality; governmentality

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 3

Last updated on 2022-17-06 at 12:32