A2 Katsausartikkeli tieteellisessä aikausilehdessä
Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive (2019)
Olkkonen, L., & Luoma-aho, V. (2019). Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive. Public Relations Inquiry, 8(3), 281-297. https://doi.org/10.1177/2046147X19873091
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Olkkonen, Laura; Luoma-aho, Vilma
Lehti tai sarja: Public Relations Inquiry
ISSN: 2046-147X
eISSN: 2046-1488
Julkaisuvuosi: 2019
Volyymi: 8
Lehden numero: 3
Artikkelin sivunumerot: 281-297
Kustantaja: Sage Publications Ltd.
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1177/2046147X19873091
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/67245
Tiivistelmä
Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a cursory level, expectation theories are seldom applied, and the concept of expectations is not problematized. In this article, therefore, we explore the role of expectations in public relations and illustrate how expectations shape organizational relationships, particularly by enabling or destroying the creation of organizational intangible assets. We identify gaps in how expectations are addressed in public relations, present the results from a literature review of 159 academic articles, and move forward conceptually by elaborating expectations as normative, predictive, and destructive assessments. The predictive and destructive dimensions that recognize negative expectations, in particular, can help public relations scholars understand the flipside of the much more often discussed positive expectations. Fulfillment of negative expectations, for example, can explain the active maintenance of unfavorable reputations and reputational stigmas.
YSO-asiasanat: suhdetoiminta; odotukset; teoriat; aineeton pääoma
Vapaat asiasanat: expectations; expectation theory; intangible assets; literature review
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2019
JUFO-taso: 1
