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Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive (2019)


Olkkonen, Laura; Luoma-aho, Vilma (2019). Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive. Public Relations Inquiry, 8 (3), 281-297. DOI: 10.1177/2046147X19873091


JYU-tekijät tai -toimittajat


Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Olkkonen, Laura; Luoma-aho, Vilma

Lehti tai sarja: Public Relations Inquiry

ISSN: 2046-147X

eISSN: 2046-1488

Julkaisuvuosi: 2019

Volyymi: 8

Lehden numero: 3

Artikkelin sivunumerot: 281-297

Kustantaja: Sage Publications Ltd.

Julkaisumaa: Britannia

Julkaisun kieli: englanti

DOI: https://doi.org/10.1177/2046147X19873091

Avoin saatavuus: Julkaisukanava ei ole avoin

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/67245


Tiivistelmä

Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a cursory level, expectation theories are seldom applied, and the concept of expectations is not problematized. In this article, therefore, we explore the role of expectations in public relations and illustrate how expectations shape organizational relationships, particularly by enabling or destroying the creation of organizational intangible assets. We identify gaps in how expectations are addressed in public relations, present the results from a literature review of 159 academic articles, and move forward conceptually by elaborating expectations as normative, predictive, and destructive assessments. The predictive and destructive dimensions that recognize negative expectations, in particular, can help public relations scholars understand the flipside of the much more often discussed positive expectations. Fulfillment of negative expectations, for example, can explain the active maintenance of unfavorable reputations and reputational stigmas.


YSO-asiasanat: suhdetoiminta; odotukset; teoriat; aineeton pääoma

Vapaat asiasanat: expectations; expectation theory; intangible assets; literature review


Liittyvät organisaatiot

JYU-yksiköt:


OKM-raportointi: Kyllä

Raportointivuosi: 2019

JUFO-taso: 1


Viimeisin päivitys 2020-14-12 klo 07:46