A4 Article in conference proceedings
Strategic design towards platform collaboration in the newspaper industry : a design science research study (2020)


Kazan, Erol; Tuunanen, Tuure; Li, Mengcheng; Ghanbari, Hadi; Tumbas, Sanja (2020). Strategic design towards platform collaboration in the newspaper industry : a design science research study. In Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020), Proceedings of the Annual Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, 5086-5095. http://hdl.handle.net/10125/64367


JYU authors or editors


Publication details

All authors or editors: Kazan, Erol; Tuunanen, Tuure; Li, Mengcheng; Ghanbari, Hadi; Tumbas, Sanja

Parent publication: Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020)

Place and date of conference: Grand Wailea, Maui, HI, USA, 7.-10.1.2020

ISBN: 978-0-9981331-3-3

Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

Publication year: 2020

Pages range: 5086-5095

Publisher: University of Hawai'i at Manoa

Publication country: United States

Publication language: English

Persistent website address: http://hdl.handle.net/10125/64367

Open Access: Publication published in an open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/67216


Abstract

The newspaper industry is challenged by unsustainable business models. To stabilize dwindling revenue streams, publishers opted for digital subscriptions as one avenue for generating additional revenue streams. Large publishers have indeed benefited from rising subscription numbers. However, smaller publishers are challenged to achieve the same results. Some of the root causes are high churn rates, adoption costs and lock-in effects of subscription services. News aggregator platforms may promise newspaper publishers a large pool of paying readers. But platform fees and the loss of direct customer relationships enact commercial barriers among publishers. This study proposes design science research to address the aforementioned shortcomings by designing a collaborative subscription service in a Nordic country. Building on strategic alliance, digital platform and business model literature, this research aims to identify pertinent design principles that create positive conditions for a collaborative subscription services in the newspaper industry.


Keywords: magazine and newspaper publishers; business models; newspapers; electronic publishing; online publishing


Contributing organizations


Related projects

Platformization of The Digital Newspaper Market: The Case of Finland
Tuunanen, Tuure
The Media Industry Research Foundation of Finland
01/01/2019-31/05/2020


Ministry reporting: Yes

Reporting Year: 2020

Preliminary JUFO rating: 1


Last updated on 2020-18-08 at 13:02