A1 Journal article (refereed)
Spa tourism as a part of ageing well (2019)
Koskinen, V. (2019). Spa tourism as a part of ageing well. International Journal of Spa and Wellness, 2(1), 18-34. https://doi.org/10.1080/24721735.2019.1668673
JYU authors or editors
Publication details
All authors or editors: Koskinen, Veera
Journal or series: International Journal of Spa and Wellness
ISSN: 2472-1735
eISSN: 2472-1743
Publication year: 2019
Volume: 2
Issue number: 1
Pages range: 18-34
Publisher: Taylor & Francis
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1080/24721735.2019.1668673
Publication open access: Not open
Publication channel open access:
Abstract
Due to increased life expectancy and the prevailing ideological elements of wellness and active ageing, wellness-related consumption has become a distinctive part of many retirees’ lifestyles in affluent societies. This qualitative case study illustrates this trend by examining older adults’ experiences of spa tourism in connection to their broader strategies for ageing well. The data consist of 18 interviews carried out in an Estonian spa destination among Finnish retirees regularly visiting spas in Estonia. Focusing on the perceived benefits, the study shows how spa vacation promotes participants’ wellness very holistically and is therefore an essential part of their individual wellness routines. The study demonstrates how variety of aspects related to ageing and retirement are reflected in participants’ experiences, motives and expectations of spa vacation. Thus the study suggests that the tourist's stage of life should be more widely taken into consideration in tourism experience research and the development and targeting of wellness services to different customer segments. Overall, regular spa tourism is a great example of retirement lifestyle tied to consumerism and wellness-based individualism that supports both individual and societal perceptions of good ageing.
Keywords: well-being; spas; tourism; ageing; pensioners
Free keywords: wellness; spa tourism; ageing; retirement
Contributing organizations
Related projects
- Comparative study of wellness consumption of Finnish and Russian spa tourists
- Koskinen, Veera
- Finnish Cultural Foundation
Ministry reporting: Yes
Reporting Year: 2019
JUFO rating: 1