A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Effectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators (2019)
Baber, W., Ojala, A., & Martinez, R. (2019). Effectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators. Journal of Small Business and Enterprise Development, 26(6/7), 811-830. https://doi.org/10.1108/JSBED-04-2019-0139
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Baber, William; Ojala, Arto; Martinez, Ricardo
Lehti tai sarja: Journal of Small Business and Enterprise Development
ISSN: 1462-6004
eISSN: 1758-7840
Julkaisuvuosi: 2019
Volyymi: 26
Lehden numero: 6/7
Artikkelin sivunumerot: 811-830
Kustantaja: Emerald
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1108/JSBED-04-2019-0139
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/66326
Tiivistelmä
Design/methodology/approach. This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted with the key decision-makers from the case firms.
Findings. The findings show that through digital transformation, the case firms’ digital business models evolved by following effectuation logic as well as causal logic. All the firms employed causal logic when moving to new platforms, among other actions. The case firms used effectual logic with success for product development and adjustments to their network. Especially firms providing video games relied on effectuation for high impact products. Effectual logic did not play a role at all in changes to value delivery and had only little impact on revenue structures.
Originality/value. This research helps understand how digitalization of platforms and subsequent moves to newer digital platforms improve a firm by changing the business model elements through effectuation and causation logics. This research extends the understanding of digital business model transformation to a more granular level, business model elements.
YSO-asiasanat: alustatalous; verkkoliiketoiminta; liiketoimintamallit
Vapaat asiasanat: digitaaliset alustat
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2019
JUFO-taso: 1
