G5 Doctoral dissertation (article)
Mobile technology adoption and the effects of cultural factors (2019)

Sanakulov, Nodir (2019). Mobile technology adoption and the effects of cultural factors. JYU dissertations, 55. Jyväskylä: Jyväskylän yliopisto. http://urn.fi/URN:ISBN:978-951-39-7676-7

JYU authors or editors

Publication details

All authors or editors: Sanakulov, Nodir

eISBN: 978-951-39-7676-7

Journal or series: JYU dissertations

eISSN: 2489-9003

Publication year: 2019

Number in series: 55

Number of pages in the book: 1 verkkoaineisto (63 sivua, 60 sivua useina numerointijaksoina, 66 numeroimatonta sivua) :

Publisher: Jyväskylän yliopisto

Place of Publication: Jyväskylä

Publication country: Finland

Publication language: English

Persistent website address: http://urn.fi/URN:ISBN:978-951-39-7676-7

Open Access: Publication published in an open access channel


Mobile technologies are an important part of human life in both the personal
and professional realms. Many services (banking, news, health, education, etc.)
that traditionally offered either face-to-face, telephone, or other conventional
platforms and technologies are now establishing services on mobile platforms
as well. Mobile gadgets are now also being used by company employees as
sales automation tools.
The importance of culture in technology adoption and usage has been
well-established. The adoption of any technology includes a set of factors that
determine if the technology is either accepted or rejected, and the individual
strengths of these determining factors may vary greatly, depending on the importance placed on them by an individual. Because culture affects human behavior, there will be obvious differences in technology adoption between two
groups with distinct cultural differences.
This dissertation aims to contribute to the technology adoption literature
by conducting a cross-cultural study of consumer smartphone adoption to determine adoption levels in general and the differences between the antecedents
of adoption in the included groups in particular. It will also examine salespersons´ adoption and usage of mobile sales customization tools.
The findings will confirm the importance of cultural factors in technology
adoption, identify primary variables for adoption within each group, offer conceptualization of MSCT adoption, compile suggestions for further development
of the sales tool, and make recommendations that will help increase efficiency
in usage and sales.

Keywords: wireless technology; sale; automation; culture; technology; adoption (cognition); smartphones

Free keywords: technology adoption; technology acceptance model; UTAUT; cultural factors; smartphones; mobile; sales force automation; mobile sales configuration tool

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

Last updated on 2020-09-07 at 11:47