A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
A transformative value co-creation framework for online services (2019)
Parkinson, J., Mulcahy, R. F., Schuster, L., & Taiminen, H. (2019). A transformative value co-creation framework for online services. Journal of Service Theory and Practice, 29(3), 353-374. https://doi.org/10.1108/JSTP-04-2018-0098
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Parkinson, Joy; Mulcahy, Rory Francis; Schuster, Lisa; Taiminen, Heini
Lehti tai sarja: Journal of Service Theory and Practice
ISSN: 2055-6225
eISSN: 2055-6233
Julkaisuvuosi: 2019
Volyymi: 29
Lehden numero: 3
Artikkelin sivunumerot: 353-374
Kustantaja: Emerald
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1108/JSTP-04-2018-0098
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/67319
Tiivistelmä
Online offerings for transformative services create value for consumers, although little research examines the process through which these services deliver this value. The purpose of this paper is to develop a comprehensive framework to capture the complexity of the co-creation of transformative value experienced by the consumers of online transformative services.
Design/methodology/approach:
This paper uses a netnography approach to examine longitudinal data from an online weight management program. In total, this research examines 15,304 posts from 3,149 users, including eight staff users.
Findings:
Consumers integrate a range of social support resources, from informational support to esteem support, which provide a range of benefits such as new ideas and self-efficacy that underpin the different types of value such as epistemic and personal value. The degree of co-created value differs across the consumption experience but culminates over time into transformative value.
Research limitations/implications:
The proposed framework may be useful beyond the weight management and online contexts; however, further work is required in a range of behavioral contexts and other modes of service delivery.
Practical implications:
By understanding the resources consumers integrate and value, co-created services can develop appropriate value propositions to assist in improving consumers’ well-being.
Originality/value:
This research provides a comprehensive framework of the transformative value co-creation process, extending on existing frameworks which examine either the process, value co-creation or the types of value co-created.
YSO-asiasanat: hyvinvointipalvelut; verkkopalvelut; arvonluonti; sosiaalinen tuki
Vapaat asiasanat: social support; value co-creation; transformative services; transformative value
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2019
JUFO-taso: 1
