A4 Article in conference proceedings
Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups (2019)

Kemell, K.-K., Ventilä, E., Kettunen, P., & Mikkonen, T. (2019). Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups. In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, & P. Abrahamsson (Eds.), ICSOB 2019 : 10th International Conference of Software Business (pp. 369-377). Springer. Lecture Notes in Business Information Processing, 370. https://doi.org/10.1007/978-3-030-33742-1_29

JYU authors or editors

Publication details

All authors or editors: Kemell, Kai-Kristian; Ventilä, Eveliina; Kettunen, Petri; Mikkonen, Tommi

Parent publication: ICSOB 2019 : 10th International Conference of Software Business

Parent publication editors: Hyrynsalmi, Sami; Suoranta, Mari; Nguyen-Duc, Anh; Tyrväinen, Pasi; Abrahamsson, Pekka

Place and date of conference: Jyväskylä, Finland, 18.-20.11.2019

ISBN: 978-3-030-33741-4

eISBN: 978-3-030-33742-1

Journal or series: Lecture Notes in Business Information Processing

ISSN: 1865-1348

eISSN: 1865-1356

Publication year: 2019

Number in series: 370

Pages range: 369-377

Number of pages in the book: 418

Publisher: Springer

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-33742-1_29

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/66920


It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in uncertain circumstances, so making the right decision is crucial to successful business. However, little currently exists in the way of empirical studies into this supposed uncertainty. In this paper, we study decision-making in early-stage software startups by means of a single, in-depth case study. Based on our data, we argue that software startups do not work in a chaotic environment, nor are they characterized by unique uncertainty unlike that experienced by other firms.

Keywords: software sector; startup companies; business environment; decision making; uncertainty; entrepreneurship

Free keywords: software startups; entrepreneurship; decision-making; cynefin framework; in-depth case study

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 1

Last updated on 2021-16-07 at 10:44