A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
From ‘no dogs here!’ to ‘beware of the dog!’ : restricting dog signs as a reflection of social norms (2021)
Halonen, M., & Laihonen, P. (2021). From ‘no dogs here!’ to ‘beware of the dog!’ : restricting dog signs as a reflection of social norms. Visual Communication, 20(4), 501-526. https://doi.org/10.1177/1470357219887525
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Halonen, Mia; Laihonen, Petteri
Lehti tai sarja: Visual Communication
ISSN: 1470-3572
eISSN: 1741-3214
Julkaisuvuosi: 2021
Volyymi: 20
Lehden numero: 4
Artikkelin sivunumerot: 501-526
Kustantaja: Sage Publications Ltd.
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1177/1470357219887525
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/66559
Tiivistelmä
Signs in public space reflect ‘normalcy’ in a community. The authors ask what restricting signs tell us about a society? In order to explore the system and variation in the ways dog signs manifest different norms and control, they compare two different data sets: dog signs in a Northern European town, Jyväskylä in Finland, and two Eastern European villages in Romania. They apply a qualitative methodology based on visual communication, geosemiotics and linguistic landscape studies. The focus of the article is on the resources of addressing and the visual semiotics of the image. The investigated communities seem to create a complementary distribution of what they regulate that is also displayed through their semiotics: the Jyväskylä examples are prohibitions for dogs ‘being’ while the Romanian cases consist of warnings or threats. Both prohibitions and warnings implicate the norms and normalities in the communities, showing where they stand in terms of a continuum between a ‘dog as a pet’ and a ‘dog as a (co-)worker’. As images, the urban signs in Jyväskylä can be characterized as icons of a small collared pet, placed as a part of top-down communication in ‘tight’ public spaces. In contrast, the photographs of big dogs in the open and private Romanian village spaces refer to some specific guard dog, through which their owners communicate a benevolent warning or an intimidating threat.
YSO-asiasanat: sosiosemiotiikka; visuaalinen viestintä; normit; kilvet ja kyltit; kiellot; varoitukset
Vapaat asiasanat: dog signs; linguistic landscape; norms; restrictions; social semiotics; threats; visual interaction; warnings
Liittyvät organisaatiot
Hankkeet, joissa julkaisu on tehty
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OKM-raportointi: Kyllä
Raportointivuosi: 2021
JUFO-taso: 2