A1 Journal article (refereed)
Making Sense or Betting on the Future? : Identifying Antenarratives of AI projects in a Large Financial Organization (2019)

Poudel, Dinesh (2019). Making Sense or Betting on the Future? : Identifying Antenarratives of AI projects in a Large Financial Organization. Electronic Journal of Business Ethics and Organization Studies, 24 (2), 20-33. http://ejbo.jyu.fi/pdf/ejbo_vol24_no2_pages_20-33.pdf

JYU authors or editors

Publication details

All authors or editors: Poudel, Dinesh

Journal or series: Electronic Journal of Business Ethics and Organization Studies

eISSN: 1239-2685

Publication year: 2019

Volume: 24

Issue number: 2

Pages range: 20-33

Publisher: Jyväskylän yliopisto, Business and Organization Ethics Network (BON)

Place of Publication: Jyväskylä

Publication country: Finland

Publication language: English

Persistent website address: http://ejbo.jyu.fi/pdf/ejbo_vol24_no2_pages_20-33.pdf

Open Access: Publication published in an open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/66618

Abstract

The future is uncertain, but what is certain is that we can make sense of the future through our ‘antenarratives’. In this study, I shed light on prospective sensemaking and apply the concept of antenarrative as a framework to identify how strategy practitioners make sense of AI projects. The empirical case organization is a large Finnish financial organization that aims to be a digital leader. The case organization is currently developing and implementing AI in its business operations, a recent and emerging wave in the financial business sector. Following a thematic analysis, the narratives that seem to either reflect positive (that promote) or negative (that impede) changes were examined. The results are twofold: practitioners ‘normalize change’ and ‘make meaning’ as positive prospective sensemaking, while as negative prospective sensemaking practitioners reflected on their ‘capability challenges’ and ‘dilemmas’.

Keywords: strategy work; change management (control); digitalisation; artificial intelligence; financial sector

Free keywords: strategy-as-practice; sensemaking; antenarratives

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 1