A1 Journal article (refereed)
Digital innovations in rural micro-enterprises (2020)

Räisänen, J., & Tuovinen, T. (2020). Digital innovations in rural micro-enterprises. Journal of Rural Studies, 73, 56-67. https://doi.org/10.1016/j.jrurstud.2019.09.010

JYU authors or editors

Publication details

All authors or editorsRäisänen, Jaana; Tuovinen, Tero

Journal or seriesJournal of Rural Studies



Publication year2020


Pages range56-67


Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/66759


Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information, for encouraging a positive attitude towards digital innovations, and for planning the use of innovations. Important factors in order for this concept to work were trust, communication, and changing the roles of agents and opinion leaders.

Keywordstowns and citiescountrysideinnovationsdigitalisationadoption (cognition)

Free keywordsurban-rural digital divide; digitalization; digital innovations; innovation diffusion; innovation adoption

Contributing organizations

Ministry reportingYes

Reporting Year2020

JUFO rating2

Last updated on 2024-22-04 at 12:51